E2L RATIO
10
IN JUST A WEEK
ENQUIRY RATES SURGED BY
32%
Electronica Finance Ltd. (EFL) is an over 3 decades old NBFC, operating primarily in MSME finance and related sectors. Their host of unique financial solutions help growing businesses scale with ease.
Challenge
A leading NBFC offering financial services to MSMEs was aiming to increase revenue from its digital marketing efforts
Our Approach
A data-driven decision-making approach involving continuous campaign optimization.
Solution
Relocate the budget from low-performing campaigns and initiate new campaigns that best use Ad platform features.
A Year Full of Strategizing
December 2023 marked our successful year of collaboration with EFL. Throughout this period, we meticulously tested various permutations and combinations of ads, demographics, and budgets to optimise lead-generation campaigns for the brand. This rigorous campaign management helped us analyse and identify campaigns that consistently outperformed others, in terms of generating high-quality leads.
It was time for a ✌strategic intervention!✌
Optimised Campaigns For Better Reach
Simply put; Increase spending on high-performers and decrease spending on underperformers to maximise ROI.
Further, we started new campaigns integrating Google Ads’ latest features to capitalise on emerging opportunities. We also initiated a competitive targeting strategy for digital ‘Guerilla Marketing’.
CAMPAIGN SUCCESS
Our data-driven approach and innovative strategies delivered tangible results and increased campaign efficiency almost immediately!
