Fresh
IDENTITY
Leveraging her star power and widespread appeal, we crafted captivating campaigns such as "Lady Samrat" and "Kareena Ki Pasand." Through these initiatives, we aimed to not only increase brand visibility but also cultivate deeper engagement with consumers.
Challenge
Samrat wanted to make their brand more recognizable among consumers, and wanted to have a more established brand presence.
Our Approach
Recognizing the pivotal role of familiarity in consumer engagement, we identified the need for a well-known personality to amplify the brand’s visibility. Our strategy is centered on leveraging the influence and appeal of celebrity endorsements to enhance brand recognition and resonance.
Solution
In a strategic move to elevate brand recognition, we forged a partnership with Kareena Kapoor, one of India’s most beloved and influential celebrities.
Two campaigns that helped elevate Samrat Atta as an aspirational brand
The “Lady Samrat” campaign portrayed Kareena Kapoor as the epitome of modern elegance and sophistication, aligning her persona with the brand’s values of quality and refinement. Meanwhile, “Kareena Ki Pasand” showcased the actress’s personal preferences and endorsement of the brand’s products, resonating with consumers on a relatable and aspirational level.
By associating the brand with Kareena Kapoor, we sought to bridge the gap between product excellence and consumer awareness, fostering a stronger emotional connection and loyalty among target audiences.
CAMPAIGN SUCCESS
Through these strategic celebrity endorsements, we aimed to propel the brand into the spotlight, solidifying its position as a trusted and preferred choice among consumers.
