HIGH
ENGAGEMENT
RECEIVED
WazirX is a major blockchain exchange which came to us with a requirement of a new logo for their academy. We gave them three options that symbolized aspects of education including wisdom, learning and intellect.
Challenge
WazirX, a leading blockchain exchange wanted a new logo for their academy.
Our Approach
We gave them three logos symbolizing wisdom, education, and learning.
Solution
Understanding their requirement for their logo, we created three design options that effectively brought out the aim behind the academy.
Three Designs, Three Different Approaches
Our first design was inspired by an owl which, in some cultures, represents intelligence and wisdom. Around the owl, we designed a laurel leaf symbolizing triumph, and we selected the yellow colour for it. This colour in the design represents wisdom and inspiration. All the elements in the logo blend perfectly to create a fun and refreshing logo.
The second design option was inspired by a classic institution crest with a shield like look. Within the badge, we incorporated the elements of e-learning, depicted through a laptop, and cryptocurrency, depicted through a coin. We selected orange and blue for the logo, symbolizing success, warmth, and inspiration.
However, WazirX signed off on the third option where the focus was on keeping the design simple. The logo shows three triangles arranged in a manner to represent a typical graduation hat, and the blue colour represents success and inspiration.
CAMPAIGN SUCCESS
With our three options, we gave WazirX compelling logo ideas which looked attractive and got along with the ethos of an academy.
