Fresh
IDENTITY
In the fiercely competitive Quick Service Restaurant (QSR) landscape of India, Nourishing Farms found itself with some challenges. The brand aimed to not only stand out but also to resonate deeply with its target audience.
Understanding what drives customers’ choices was crucial, as was aligning the brand’s message with the founder’s visionary goal - to revolutionize farming practices and fast-food consumption in India.
Challenge
Nourishing Farms, a healthy food brand operating in India’s competitive QSR sector, aimed to stand out and transform how fast food is consumed in India.
Our Approach
We conducted primary research to identify customer preferences, expand brand visibility, and revamp identity to make it relevant and memorable.
Solution
Reposition Nourishing Farms as a hub for healthy and tasty meals and communicate its commitment to the community, customers, and farmers with a new tagline.
Extensive Research Was the Key
To gain a comprehensive understanding of their audience, we initiated the infamous “primary research.”
Firstly, we started identifying the key drivers influencing customer choice, then worked on defining the brand’s core communication pillars – making it more visible and relatable while growing audience size and attention.
A Change In Brand Identity Made Big Difference
Parallelly, we revamped the brand identity to make it more pertinent and memorable.
Armed with insights from the research, we strategically positioned Nourishing Farms as the go-to destination for healthy and delicious meals. With logo transformation and reveal the brand adopted its fresh identity that encapsulated the essence. Beyond being just a good food brand, Nourishing Farms underscored its commitment to the community, customers, and farmers – succinctly captured in its new tagline – “Driven for Good.”
Rebirth of a Healthy-Eating Brand
The strategic overhaul of Nourishing Farms’ brand identity was not just a visual facelift but a holistic transformation. The brand’s new message resonated deeply with its audience, leading to a robust multi-channel approach to establishing its presence across its area of influence.
CAMPAIGN SUCCESS
By aligning identity with purpose and effectively communicating it all to the audience, Nourishing Farms successfully differentiated itself in the competitive QSR market.
