With the reducing barriers between real and digital experiences, the design is increasingly the most important aspect of all digital interactions. Right from the design of interfaces (Websites, Apps, interactive retail display stands, etc.) or entire digital journeys cutting across real life and digital planes (Augmented Reality games, Omni-channel shopping), Digital experiences have become immersive, intuitive and interactive.
Applications range from training programs which no longer need the trainees to travel to actual sites or use expensive machinery but can be taught at their current location using virtual tools, or simulated environments to try out a host of options in interior design, apparel or travel destinations. Gamification of intrinsic organizational processes such as recruitment, performance management, or vendor management, digital experiences has the potential to transform key organizational initiatives like customer experience, employee engagement and much more.