- Web Series
- Thought Leadership
At the heart of marketing lies the consumer and the key to reaching the consumer is capturing their attention. Attention our most precious commodity is fragmented and divided amongst media, devices, information, and entertainment. The world as we knew it has changed. TV is now digital; Increasing share of content is being consumed on personal devices; Content Publication and production are democratized and our Attention is the currency.
Explicit conversion oriented advertising does not work across the purchase path and does not build any residual equity over a period of time. Brands are expected to deliver high standards across experiences and varied moments in the consumer’s journey. Consumers are mature and far more discerning than ever; They seek an authentic and non-intrusive relationship with brands
Branded content marries entertainment, advertising, and media selection to create viral, shareable content aligned with the brand’s persona which in turn strengthens and nuances the brand’s relationship with its audience